Yazar "Vural, Ceren Altuntaş" için listeleme
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Sustainable brand positioning by container shipping firms: Evidence from social media communications
Vural, Ceren Altuntaş; Baştuğ, Sedat; Gülmez, Seçil (Elsevier, 2021)This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ... -
A value chain analysis of a seaport from the perspective of Industry 4.0
Baştuğ, Sedat; Arabelen, Gamze; Vural, Ceren Altuntaş; Deveci, Durmuş Ali (Inderscience Publishers, 2020)The main aim of this study is to reveal the role and contribution of Industry 4.0 in the value chain of seaports. It first reviews the literature to identify value chain activities in the port industry. It then explores ...
