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dc.contributor.authorBaştuğ, Sedat
dc.contributor.authorŞakar, Gül Denktaş
dc.contributor.authorGülmez, Seçil
dc.date.accessioned2020-05-24T15:31:53Z
dc.date.available2020-05-24T15:31:53Z
dc.date.issued2020
dc.identifier.citationBaştuğ, S., Şakar, G.D., Gülmez, S. (2020). An application of brand personality dimensions to container ports: A place branding perspective. Journal of Transport Geography, 82, art. no. 102552, . https://doi.org/10.1016/j.jtrangeo.2019.102552en_US
dc.identifier.issn0966-6923
dc.identifier.issn1873-1236
dc.identifier.urihttps://doi.org/10.1016/j.jtrangeo.2019.102552
dc.identifier.urihttps://hdl.handle.net/20.500.12508/1147
dc.descriptionWOS: 000510953900055en_US
dc.description.abstractIn the light of developments in port competition and the need for differentiation in port services, branding has become a vital issue for seaport organizations. As of the critical nodes in global supply chain systems, seaports need to attract and retain customers through their marketing activities. This can be achieved by building a strong brand, communicating the brand's message properly, and enriching the message with brand personality components for successful positioning. This study analyzes how ports' brand personalities differ across geographical regions and how the brand personality of each port reveals the branding strategies of seaports. The study's multistage methodology consists of a longitudinal content analysis of Twitter messages of certain selected container ports and multiple correspondence analyse to determine the relationships between ports and different regions. The Twitter messages of the selected ports have been content analyzed and brand personality has been measured through Aaker's (1997) brand personality model and Opuku's (2005) dictionary of synonyms. The findings show that seaports develop clear and distinctive brand personalities alongside brand images,they also reveal a high level of isomorphism on the specific brand personality dimension.en_US
dc.language.isoengen_US
dc.publisherElsevier Sci Ltden_US
dc.relation.isversionof10.1016/j.jtrangeo.2019.102552en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectPlace brandingen_US
dc.subjectBrand personalityen_US
dc.subjectSeaport marketingen_US
dc.subjectLongitudinal content analysisen_US
dc.subjectMultiple correspondence analysisen_US
dc.subject.classificationEconomicsen_US
dc.subject.classificationGeographyen_US
dc.subject.classificationTransportationen_US
dc.subject.classificationPlace branding | Brands | City branden_US
dc.subject.otherManagementen_US
dc.subject.otherIdentityen_US
dc.subject.otherImageen_US
dc.subject.otherStrategiesen_US
dc.subject.otherInsightsen_US
dc.subject.otherCommunicationen_US
dc.subject.otherReliabilityen_US
dc.subject.otherSeaportsen_US
dc.subject.otherTouristsen_US
dc.subject.otherAntwerpen_US
dc.subject.otherCompetitivenessen_US
dc.subject.otherGeographical regionen_US
dc.subject.otherMarketingen_US
dc.subject.otherPort developmenten_US
dc.subject.otherSocial mediaen_US
dc.subject.otherStrategic approachen_US
dc.titleAn application of brand personality dimensions to container ports: A place branding perspectiveen_US
dc.typereviewen_US
dc.relation.journalJournal Of Transport Geographyen_US
dc.contributor.departmentBarbaros Hayrettin Gemi İnşaatı ve Denizcilik Fakültesi -- Denizcilik İşletmeleri Yönetimi Bölümüen_US
dc.contributor.authorID0000-0002-7121-2882en_US
dc.identifier.volume82en_US
dc.relation.publicationcategoryDiğeren_US
dc.contributor.isteauthorBaştuğ, Sedaten_US
dc.contributor.isteauthorGülmez, Seçilen_US
dc.relation.indexWeb of Science Core Collection - Social Sciences Citation Indexen_US
dc.relation.indexWeb of Science - Scopusen_US


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