Ara
Toplam kayıt 2, listelenen: 1-2
An application of brand personality dimensions to container ports: A place branding perspective
(Elsevier Sci Ltd, 2020)
In the light of developments in port competition and the need for differentiation in port services, branding has become a vital issue for seaport organizations. As of the critical nodes in global supply chain systems, ...
Sustainable brand positioning by container shipping firms: Evidence from social media communications
(Elsevier, 2021)
This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ...