Ara
Toplam kayıt 4, listelenen: 1-4
Beyond the ISM code: a conceptual proposal for an integrated system within the Seven C’s approach
(Taylor and Francis Inc., 2020)
The International Safety Management (ISM) Code aims to provide an international standard for the safe management and operation of ships and pollution prevention. Initially, it improved both onboard and onshore safety ...
An application of brand personality dimensions to container ports: A place branding perspective
(Elsevier Sci Ltd, 2020)
In the light of developments in port competition and the need for differentiation in port services, branding has become a vital issue for seaport organizations. As of the critical nodes in global supply chain systems, ...
Sustainable brand positioning by container shipping firms: Evidence from social media communications
(Elsevier, 2021)
This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ...
Risk mitigation in service industries: A research agenda on container shipping
(Elsevier, 2023)
Shipping lines face various marketing risks, with outcomes that need to be mitigated. A current, serious, example of this has been the COVID19 pandemic and the severe supply chain disruptions that followed it. During such ...