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Sustainable brand positioning by container shipping firms: Evidence from social media communications
(Elsevier, 2021)
This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ...
Port competitiveness: Do container terminal operators and liner shipping companies see eye to eye?
(Elsevier, 2022)
Most of the literature on port choice has focused mostly on the views of carriers (and indirectly of cargo owners). We venture here to discover whether the choice criteria used by carriers are in line with what the ports ...
Risk mitigation in service industries: A research agenda on container shipping
(Elsevier, 2023)
Shipping lines face various marketing risks, with outcomes that need to be mitigated. A current, serious, example of this has been the COVID19 pandemic and the severe supply chain disruptions that followed it. During such ...