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Measuring Port Brand Equity: A Sentiment Analysis On Port Social Media Messages
(Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 2020)
In the last decades, ports are focusing their branding activities on disseminating the social media messages to the port users. The building of brand equity for seaports is an essential goal in various branding strategies, ...
A systematic Analysis of Port Capacity Literature: Trends and Future Research Avenues
(İskenderun Teknik Üniversitesi, 2021)
The continuous growth in world economy, technology, and population still shapes the industrialization patterns. This massive progress have also shaped the international transportation requirements. Ports, as the one of the ...
An application of brand personality dimensions to container ports: A place branding perspective
(Elsevier Sci Ltd, 2020)
In the light of developments in port competition and the need for differentiation in port services, branding has become a vital issue for seaport organizations. As of the critical nodes in global supply chain systems, ...
Sustainable brand positioning by container shipping firms: Evidence from social media communications
(Elsevier, 2021)
This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ...
An Overview of Maritime Logistics: Trends and Research Agenda
(Routledge, 2021)
The increasing importance of maritime transportation in entire logistics flows have increased the interest in maritime logistics. Despite the growing body of the literature on this emerging discipline, there is lack of a ...