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Sustainable brand positioning by container shipping firms: Evidence from social media communications
(Elsevier, 2021)
This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ...
An Overview of Maritime Logistics: Trends and Research Agenda
(Routledge, 2021)
The increasing importance of maritime transportation in entire logistics flows have increased the interest in maritime logistics. Despite the growing body of the literature on this emerging discipline, there is lack of a ...