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Measuring Port Brand Equity: A Sentiment Analysis On Port Social Media Messages
(Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 2020)
In the last decades, ports are focusing their branding activities on disseminating the social media messages to the port users. The building of brand equity for seaports is an essential goal in various branding strategies, ...
An Overview of Maritime Logistics: Trends and Research Agenda
(Routledge, 2021)
The increasing importance of maritime transportation in entire logistics flows have increased the interest in maritime logistics. Despite the growing body of the literature on this emerging discipline, there is lack of a ...