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An explanatory approach to assess resilience: An evaluation of competitive priorities for logistics organizations
(Elsevier, 2021)
The aim of this study is to analyze social media messages, specifically tweets from logistics organizations and retweets of their customers regarding competitive priorities that create a sustainable competitive advantage ...
Sustainable brand positioning by container shipping firms: Evidence from social media communications
(Elsevier, 2021)
This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ...