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A value chain analysis of a seaport from the perspective of Industry 4.0
(Inderscience Publishers, 2020)
The main aim of this study is to reveal the role and contribution of Industry 4.0 in the value chain of seaports. It first reviews the literature to identify value chain activities in the port industry. It then explores ...
Measuring Port Brand Equity: A Sentiment Analysis On Port Social Media Messages
(Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 2020)
In the last decades, ports are focusing their branding activities on disseminating the social media messages to the port users. The building of brand equity for seaports is an essential goal in various branding strategies, ...