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Relationship marketing strategies in the container shipping industry: A qualitative approach
(Maritime University of Szczecin, 2022)
Recently, technological advancements, globalization, ongoing mergers and acquisitions, and intense competi-tion have dominated the container shipping industry. This situation has led to the formation of major container ...
Risk mitigation in service industries: A research agenda on container shipping
(Elsevier, 2023)
Shipping lines face various marketing risks, with outcomes that need to be mitigated. A current, serious, example of this has been the COVID19 pandemic and the severe supply chain disruptions that followed it. During such ...