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An application of brand personality dimensions to container ports: A place branding perspective
(Elsevier Sci Ltd, 2020)
In the light of developments in port competition and the need for differentiation in port services, branding has become a vital issue for seaport organizations. As of the critical nodes in global supply chain systems, ...
Risk mitigation in service industries: A research agenda on container shipping
(Elsevier, 2023)
Shipping lines face various marketing risks, with outcomes that need to be mitigated. A current, serious, example of this has been the COVID19 pandemic and the severe supply chain disruptions that followed it. During such ...