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Measuring Port Brand Equity: A Sentiment Analysis On Port Social Media Messages
(Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 2020)
In the last decades, ports are focusing their branding activities on disseminating the social media messages to the port users. The building of brand equity for seaports is an essential goal in various branding strategies, ...
An explanatory approach to assess resilience: An evaluation of competitive priorities for logistics organizations
(Elsevier, 2021)
The aim of this study is to analyze social media messages, specifically tweets from logistics organizations and retweets of their customers regarding competitive priorities that create a sustainable competitive advantage ...