Araştırma Çıktıları | Scopus İndeksli Yayınlar Koleksiyonu by İSTE Author "Gülmez, Seçil"

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An application of brand personality dimensions to container ports: A place branding perspective

Baştuğ, Sedat; Şakar, Gül Denktaş; Gülmez, Seçil (Elsevier Sci Ltd, 2020)

In the light of developments in port competition and the need for differentiation in port services, branding has become a vital issue for seaport organizations. As of the critical nodes in global supply chain systems, ...
An Overview of Maritime Logistics: Trends and Research Agenda

Gülmez, Seçil; Şakar, Gül Denktaş; Baştuğ, Sedat (Routledge, 2021)

The increasing importance of maritime transportation in entire logistics flows have increased the interest in maritime logistics. Despite the growing body of the literature on this emerging discipline, there is lack of a ...
Sustainable brand positioning by container shipping firms: Evidence from social media communications

Vural, Ceren Altuntaş; Baştuğ, Sedat; Gülmez, Seçil (Elsevier, 2021)

This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ...