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Measuring Port Brand Equity: A Sentiment Analysis On Port Social Media Messages
(Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 2020)
In the last decades, ports are focusing their branding activities on disseminating the social media messages to the port users. The building of brand equity for seaports is an essential goal in various branding strategies, ...
The Effects of Individual Social Media Use on Psychological Symptoms
(İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2020)
Social media is generally defined as platforms through which the users areable to systematically establish communication or interaction, selfpresentation can be realized through their sharing, and the need forsocialization ...