Konu "Marketing" için Araştırma Çıktıları | Web of Science İndeksli Yayınlar Koleksiyonu listeleme
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An application of brand personality dimensions to container ports: A place branding perspective
(Elsevier Sci Ltd, 2020)In the light of developments in port competition and the need for differentiation in port services, branding has become a vital issue for seaport organizations. As of the critical nodes in global supply chain systems, ... -
Assessing the self-service technology usage of Y-Generation in airline services
(Elsevier, 2018)Many airlines have introduced Self-Service Technologies (SST) and encouraged their passengers to use these technologies more. Because of the increasing importance of SST, it has been searched by considering Y-Generation ... -
Beyond the ISM code: a conceptual proposal for an integrated system within the Seven C’s approach
(Taylor and Francis Inc., 2020)The International Safety Management (ISM) Code aims to provide an international standard for the safe management and operation of ships and pollution prevention. Initially, it improved both onboard and onshore safety ... -
Integrating electric vehicles as virtual power plants: A comprehensive review on vehicle-to-grid (V2G) concepts, interface topologies, marketing and future prospects
(Elsevier, 2022)Global factors such as energy consumption and environmental issues encourage the utilization of electric vehicles (EVs) as alternative energy sources besides transportation. Recently, the development of virtual power plants ... -
A review and research on fuel cell electric vehicles: Topologies, power electronic converters, energy management methods, technical challenges, marketing and future aspects
(Elsevier, 2021)The implementations of fuel cells (FCs) in the vehicle industry have gained great attention for the last few decades owing to simple utilization, silent operation, high efficiency and modular structure. Technological ... -
A review and research on fuel cell electric vehicles: Topologies, power electronic converters, energy management methods, technical challenges, marketing and future aspects
(Elsevier, 2021)The implementations of fuel cells (FCs) in the vehicle industry have gained great attention for the last few decades owing to simple utilization, silent operation, high efficiency and modular structure. Technological ... -
Risk mitigation in service industries: A research agenda on container shipping
(Elsevier, 2023)Shipping lines face various marketing risks, with outcomes that need to be mitigated. A current, serious, example of this has been the COVID19 pandemic and the severe supply chain disruptions that followed it. During such ... -
Sustainable brand positioning by container shipping firms: Evidence from social media communications
(Elsevier, 2021)This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ...