İndekslendiği Kaynaklar "Web of Science Core Collection - Science Citation Index Expanded" Denizcilik İşletmeleri Yönetimi İçin Listeleme
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Sustainable brand positioning by container shipping firms: Evidence from social media communications
(Elsevier, 2021)This study contributes to shipping research by profiling container shipping lines with respect to their sustainability related brand positioning strategies through their social media communications. Longitudinal content ...