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Risk mitigation in service industries: A research agenda on container shipping
Baştuğ, Sedat; Haralambides, Hercules; Akan, Ercan; Kiracı, Kasım (Elsevier, 2023)Shipping lines face various marketing risks, with outcomes that need to be mitigated. A current, serious, example of this has been the COVID19 pandemic and the severe supply chain disruptions that followed it. During such ...